Top Marketing Strategies for AFH Owners

Top Marketing Strategies for AFH Owners

1. Build a Professional Website

Your website is your digital front door—make it warm, welcoming, and informative.
Include high-quality photos, staff bios, services offered, testimonials, and virtual tours.
Ensure it’s mobile-friendly and optimized for local search terms like “Adult Family Home in [City]”2.

2. Optimize Local Listings

Claim and update your profiles on Google Business, Yelp, Bing, and Facebook.
Add accurate contact info, hours, services, and photos.
Encourage happy families to leave reviews—these build trust and visibility.

3. Share Real Stories on Social Media

Post photos and videos of resident activities, celebrations, and staff spotlights.
Use platforms like Facebook and Instagram to show the heart of your home.
Highlight your values and the personal touch that sets you apart.

4. Leverage Word-of-Mouth & Referrals

Partner with local hospitals, senior centers, and placement agencies.
Offer referral incentives to families and professionals.
Attend community events and health fairs to build relationships.

5. Use Content Marketing

Write blog posts or articles answering common questions families have (e.g., “What to Look for in an AFH”).
Share tips on caregiving, aging, and wellness.
This builds authority and helps your site rank higher in search engines.

6. Targeted Advertising

Run local Google Ads or Facebook Ads targeting families searching for senior care.
Use geo-targeting to reach people in your area.
Highlight your unique services, availability, and compassionate care.

7. Showcase Awards & Certifications

Promote any recognitions, licenses, or caregiver certifications.
Families want reassurance that your home meets high standards.

8. Host Open Houses & Virtual Tours

Invite families to visit your home in person or online.
Use video walkthroughs to show your space and introduce your team.
Make it easy for families to imagine their loved one in your care.